Questions and their Answers
A Translation is the act of converting text from one written language to another.
Interpretation on the other hand is the act of converting statements from one spoken language to another.
Localization(L10n) is the process of adapting the translation of a certain product to a particular audience in a specific locale.
Localization is basically concerned with the culture, language nuances and subtleties. It aims at catering your offers to the needs of your target audience.
Far beyond normal translation, localization refers to the efforts applied to make a product feel like it was originally created for your new audience.
Therefore, localization specialists consider factors like colloquial languages, cultural context, and social customs of your newly targeted market.
Generally, a professional localization service involves modification of tone, style, visuals, as well as the language.
No matter your industry or mother language, localization brings you closer to your target market.
The following are four proven benefits of localization(L10n):
- More leads: When you offer content in your audience’s mother tongue, you will acquire higher traffic and reach out to more leads.
- Stronger customer relationships: Your traffic is more likely to interact on your platforms when information is available in their own language and aligned with their culture.
- Better conversion: Studies show that most of your acquired leads eventually turn into customers when they can fully grasp your promotional message and recognize your competitive edge.
- Higher ROI: Localization efforts translate into higher revenues and better returns on your investment that eventually yields a considerable growth in your profits.
Your website is your digital identity and online brand representation.
Building a multilingual website is a critical step towards the establishment of a multinational business.
Website localization helps you establish an appealing brand image in multiple languages and to different target markets.
Your website is one of your most valuable assets. It’s the hub of your online brand and the place where your digital customer experience comes to life.
Website localization makes sure your message resonates with consumers around the world from their very first interaction.
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